Did you know more than 50% of Australian’s shop online? A quick Internet search on any product or service will show that there are quite a few businesses competing to sell that product or service to you. This means if potential customers can’t find you online, you’re doing yourself a huge disservice.
There are countless advantages for allowing your customers to purchase your products or services online. Let’s go through the top three reason why businesses should have an online store.
1. Open 24/7, even when you're sleeping
Whether you are asleep or your employees have left for the day, the lights are on and the shop is always open. Potential customers have the ability to shop at their own convenience. This may be during their lunch breaks at work, in their pajamas watching televison, or when they are up late and can’t sleep. As the store owner, there’s no concern of overtime pay for employees or round-the-clock running costs, instead you rest on the fact that your shop never closes.
2. Expands potential customer base
Having an online store expands the geographical reach of the business. With an effective e-commerce strategy, a local business can become nationwide in an instant, and depending on the product or service, international as well. An online store has the ability to reach more customers than would ever be able to simply walk through the doors of a bricks-and-mortar shop.
3. Increased visibility of your business and reduced marketing costs
Have you heard the saying, If you can’t find it on Google, it doesn’t exist? Investment in search engine optimisation and online promotions, allows the online store to be more accessible to potential customers that are searching for your products or services. Reducing marketing costs can be achieved by online targeting. Online promotions can be more precisely directed at potential customers, it’s also a lot cheaper than using conventional methods. For example, to send a marketing message by e-mail to 1000 customers, is more cost effective than it is to send 1000 newsletters by snail mail.
If you don’t have an online store, you could be missing out on many great business opportunities. Where do you start? Companies such as Shopify, WixStores and Squarespace provide step by step instructions to help get you set up and start connecting with your customers online. Researching which e-commerce website is going to be the best fit for your business has never been easier and once set up, the results are almost instant.