null

Scroll To Top

Our Story

ben-qld-factory.jpgVelflex was established in 2006 by owner/operator Ben Carroll and is located in Albury/Wodonga with an additional warehouse in Brisbane.

Velflex is now a leading supplier of hardware and consumables for the heat transfer sector, supplying heat transfer vinyl to the garment and promotional industries. 

It was Carroll's uncle who inspired him to start Velflex “He retired from the screen printing industry, but in speaking with him he said to me one night that the garment industry is ripe for digital printing. This was 16 years ago. He had foresight.

So he said to me, Ben. This is what's going to happen. But I'm too old to start a business and I said well I'll start a business. And so he became my mentor. Fantastic mentor and financial backer for a number of years."

Carroll's passion for quality solutions and supporting his customers through the transition into digital transfer printing lead to the rapid growth of the company. As well as the introduction of the distributorship of Mimaki printers/cutters and Stahls Hotronix heat presses.

Since it started Veflex has outgrown three buildings and divided itself into two sister companies with over 20 staff. Velflex, and Vicon Transfers, who provides heat transfer printing services.

Vicon was born to address one of the issues facing printers of heat transfer materials especially with fine detail is weeding, or stripping, the waste out of the printed result. For instance the middle of the d or the o. Until Carroll came along it had to be done manually.

He says, “It was a pinch point, really slow. So that was the biggest pain for all of our customers who were now introducing their own transfer, it was stressful and costly.” Carroll the developed the UltraColour solution with water based technology, digital transfers, merged the screen print technology, so it has a full colour digital capable of producing fine detail.

Whether it is through Velflex as a supplier to help you produce in house transfers and garment printing or through our sister company Vicon Transfers to outsource your printing or difficult jobs. We pride ourselves in our drive to support businesses by providing hands on customer service and an ever growing educational resource page.